The Measure of Progress:
Counting What Really Matters
by diane coyle
*©2025 by Diane Coyle. Reprinted with permission from Princeton University Press.
Diane Coyle isn’t a household name on this side of the Atlantic, but she sure gets around on her side of the pond. After earning a PhD at Harvard (economics) she worked briefly for the UK Treasury, then moved on to become the economics editor of The Independent newspaper and to write a slew of (that is, 10) books on public policy. She’s been an academic (University of Manchester, now University of Cambridge) since 2014. But along the way she’s served as vice-chair of the BBC’s governing body and a member of the UK’s Competition Commission as well as its Migration Advisory Committee.
Here, we’ve excerpted the introduction to her new book, The Measure of Progress: Counting What Really Matters. Coyle isn’t the first economist to expose (and lament) the analytic limitations of GDP as a catchall measure. But she’s a pioneer in offering a comprehensive way to track the links between output and societal well-being. Oh, did I mention she writes really, really well?
— Peter Passell
Published July 24, 2025
Treatments for neurological diseases such as Parkinson’s have not much progressed since the 1960s. The standard medication, levodopa, has been in use for over half a century; it was introduced in Western medicine in 1967.
The active compound was, in fact, in use in ancient Indian ayurvedic medicine as the powdered seeds of Mucuna pruriens, a type of legume that grows in Africa and parts of Asia. The most significant recent weapon added to the treatment arsenal for Parkinson’s has been deep brain stimulation (DBS), which involves implanting electrodes in the brain through holes drilled in the skull, controlled via a wire linking them to a pacemaker-type device implanted under the skin of the chest. DBS is often effective, but certainly invasive.
Recently, though, my husband Rory (who has Parkinson’s and writes about health technology) was invited to watch a potential new treatment using ultrasound. Ultrasound is familiar from its everyday use for everything from prenatal scans to investigating soft tissue injuries from sport or falls. In this innovative application to tackle the tremors that characterize diseases such as Parkinson’s, an MRI scanner is used to direct focused ultrasound beams that burn away the brain cells causing debilitating symptoms. For the patients Rory observed being treated at the Queen Square Imaging Centre in London, the beneficial results of the ultrasound therapy were immediate and striking.
Beyond GDP
What does this have to do with measuring economic progress? It is one of many astonishing examples of technological progress that hold great promise for health, or for the convenience and enjoyment of life. Innovations in biomedicine, personalized cell and gene therapies, mRNA-based vaccines and medications such as the new generation of weight-loss drugs all leap to mind. But there are also innovations in digital, such as generative artificial intelligence – an astonishingly powerful technology even if you think it’s overhyped – and in materials and low-carbon energy. How do these all get reflected in the GDP growth figures that dominate media comment and political debate?
After all, the ultrasound example is not new technology but a clever reuse of an existing one. If the therapy becomes widespread, it will surely be a good thing but will reduce the use of other treatments; sales of levodopa might fall. How is what is clearly a potential improvement in many people’s lives captured in the way we measure progress? And what about who gets the treatment: will access be widespread, and fair?
Other new ideas improve outcomes but might even reduce the economic footprint of an activity. Another health example is the possibility of substituting Avastin for Lucentis in treating age-related macular degeneration. Lucentis is the approved treatment in the United States, requiring a monthly injection. Avastin, a cancer medicine, turns out to be at least as effective and cheaper (about $55 compared with over $2,000 per dose in the United States). The manufacturers of Lucentis have long fought to prevent doctors from prescribing Avastin instead of Lucentis, as it would reduce their revenues – the United Kingdom’s National Health Service won the right to do so only in 2018 after a court battle.
Consumers would pay less, directly or indirectly. But the measurement of health output in GDP makes it likely that a switch in the drug used would reduce the measured size of the economy. Are we measuring productivity in a way that captures such shifts from material to ideas? Almost certainly not.

There are other areas where an innovation would bring tremendous benefits in the shape of a lighter footprint on the planet. The use of ideas to innovate is constantly shrinking the need for stuff. For example, for decades the aim in making silicon chips has been to make them more powerful at computation, and very successful it has been. But now the priority may be to make them more energy efficient.
“Better” now means “more efficient” rather than just “more powerful computationally.” How could this change of definition be captured in measuring output of the chip industry? How does an energy-saving chip compare with a conventional chip in the economic statistics when carbon emissions are not priced?
All these modern marvels suggest the possibility of a dawning new era of human progress. But innovation often has transformational effects that are hard to crystallize in statistics. How on earth could you measure the impact of a treatment that can immediately reverse disabling symptoms and restore a patient’s ability to lead an independent life?
The Dark Side
At the same time, many aspects of modern life are all too obviously pointing to things getting worse. In some countries – notably the United States – improvements in life expectancy have halted or reversed. This is not just due to COVID, but to the increase in what economists Anne Case and Angus Deaton called “deaths of despair.”
Inequality of incomes, wealth as well as health and leisure remain as high as they have ever been in modern times. A burst of inflation has left many households unable to afford heating, or has left them homeless or using food banks, in supposedly prosperous countries. Young people – and their parents – no longer expect steady improvements in living standards, with housing becoming less and less affordable and too many people having to hold down more than one job.
We might question, too, the benefits of some innovations, whether social media that eats people’s attention and spreads misinformation or harmful behaviors, or novel financial instruments that turn out to impoverish customers or increase risk rather than mitigate it. Although free online search and maps are useful, using many everyday services has turned into a nightmare of complicated tariffs, unhelpful chatbots and higher prices, often deceptively designed into online interfaces using “dark patterns.” The experience of having to spend time in the labyrinth of online chat or voicemail menus trying to sort out a problem that doesn’t seem to fit the automated script, or of puzzling over a comparison website trying to figure out which of hundreds of different policies or contracts will be best, is all too familiar.
This “time tax” is one of the new costs of doing business as a human being in today’s advanced economies to the extent that, in August 2024, the Biden administration launched a “Time Is Money” regulatory crackdown on corporations involving measures such as making it easier for people to cancel subscriptions or get automatic refunds instead of getting caught in customer service “doom loops.” Corporations seem to have forgotten that their purpose is to serve customers rather than raise their share prices, so that pharmaceutical companies profit from illness, financial services companies profit when customers lose out, insurance companies only want the customers unlikely to need to claim, and food companies make more when they sell people the most processed and unhealthy products.

New Era, New Statistics
In short, it seems nigh on impossible to evaluate what is going on in the economy. Is it getting better or worse, and for whom? This is hampering policymakers’ ability to tackle slow growth in productivity and living standards. Meaningful economic statistics are needed for governments to devise policies, manage their societies effectively and deliver for their voters; after all, the word statistics derives from state.
Inevitably, though, the statistical lens through which we all try to understand the economy will become blurred at a time when the economy is changing significantly and rapidly – as it is now with the two technological revolutions of AI and digital and of the energy transition from carbon-based to netzero. These two – information and energy – are the fundamental “general purpose technologies” that decisively shape the structure of the economy in each era.
This is a new era, and a new statistical framework will be needed. The current System of National Accounts (SNA), including the all-important figure for GDP, dates from the 1940s, when physical capital was the binding constraint on growth in the postwar era, natural resources seemed free, and the pressing economic policy challenge was seen as effective demand management so the Great Depression could never recur. Now, nature is the binding constraint.
We know that extreme weather will destroy much physical and human capital, biodiversity loss will reduce agricultural productivity, and new zoonotic diseases seem likely to emerge as humans press harder upon natural habitats. And the main economic policy challenge is now on the supply side, restarting the economy’s productivity engine to drive improving living standards at a time when there are headwinds such as climate shocks, conflict and aging societies.
Just as important a reason for rethinking the approach to economic measurement lies in the signs of a substantial shift in the public philosophy that started to emerge from the aftermath of multiple economic shocks: the 2008 financial crisis, the 2020 pandemic, the cost-of-living crisis since 2022, the reemergence of geopolitical tension and conflict. Protests against what is often described as the “neoliberal” era of globalization and financialization predate 2008. But the past decade or two have seen doubts about the assumptions underpinning economic policies – that individual interests will add up to societal wellbeing, and that individual choice in markets will bring about the best outcomes – spread far beyond groups of activists or fringe politicians.
Although many finance and economics ministries remain bastions of 1980s-vintage free market economics, a large number of voters could not be making it clearer that the resulting economic system is not working for them. Economic discontent is one important contributor to the rage expressed in volatile and extremist politics today.
The past decade or two have seen doubts about the assumptions underpinning economic policies – that individual interests will add up to societal well-being, and that individual choice in markets will bring about the best outcomes
There is no obvious fully formed new public philosophy replacing the one that has predominated globally since the Reagan and Thatcher governments, but a fragmented picture is starting to take shape. The ongoing digital transformation of work and leisure will be part of this, enabling creativity and satisfying new uses of individuals’ time on the one hand and dangerous concentrations of money and power on the other hand. An ostensibly free market approach has created the most powerful corporations the world has seen, raising questions about individual and collective freedom, and indeed about the power of the state.
The environmental crises also play into an emerging sense of collective interest being at odds with market outcomes. There is a feedback loop between events (like the crises from 2008 on), politics and economic ideas: political priorities shape what is measured, and the measures in turn define ideas about the economy and thus political choices. Articulating a new political economy, if one is indeed starting to emerge, will require a different framework of economic statistics. The underlying structure of the economy and society is changing with the dual transition in general purpose technologies, zero-carbon energy and the ongoing digital and Information Revolution.
What Do We Really Value?
These big questions – Are things getting better? For whom? What does “better” mean? – motivate this book. It reflects over a decade’s worth of research on questions of economic statistics and measurement, particularly on the digital economy. Some of this is rather detailed and technical (although technical sections are confined to boxes in the text). But there are also some questions of philosophy and politics involved.
The fundamental issue is the definition of value. Economic measurement is deeply value-laden, and (in contrast to many fellow economists) I believe it is important to engage with other disciplines and literatures; equally, the consideration of deep questions of value or power needs to be rooted in technical knowledge, whether of economic theory or computer science. The book makes a virtue of drawing on a wide range of research not limited to economics.
Unfortunately, SNA25, the revision of the SNA to be adopted by the United Nations, makes only incremental changes to the measurement framework rather than the significant conceptual shift that is needed. Although welcome, the changes will not provide policymakers the information they need about the environmental sustainability of economic activity, or the importance of investment in human capital for living standards and progress. Much of the additional information governments and businesses need about the digital economy or unpaid household work will be contained in supplementary thematic tables that many countries might never get around to creating.
Getting from Here to There
Most of the chapters of this book set out the shortcomings in standard economic measurement, explaining why the current metrics miss important considerations. Each chapter focuses on specific areas, particularly regarding digital aspects of the economy where the absence of relevant statistics is striking.

The final two chapters broaden out to sketch an alternative approach to economic measurement, the generational conceptual shift we need. This approach has two elements. One is the introduction of an asset-based framework, in effect a broadly defined balance sheet for the economy with the associated flows of services for the assets, valued at shadow prices reflecting societal values rather than market exchange values.
This new element has two key advantages over the current SNA. First, it embeds sustainability considerations because the appropriately measured value of assets and the services they provide today depends on their future condition. Second, by defining the assets that society needs to have a functioning economy to more broadly include not only physical capital and infrastructure but also human and social or organizational capital, natural capital, and intangible capital, it illuminates how these assets operate as a portfolio.
Different assets may complement each other like human capital and many intangibles, or substitute for each other like concrete flood defenses and wetlands. Just as investors make good decisions by taking the correlations into account, so can policymakers improve their economic decision-making.
The downside of this capitals approach compared with today’s measurement framework is that it is not an accounting framework: there is nothing the components need to add up to. It is worth underlining that the SNA itself is an accounting framework only when expressed in current price or nominal terms; the real, inflation-adjusted measures often used by economists and commentators do not add up and indeed at an aggregate level are conceptually incoherent.
However, the second new element I set out in the book is an accounting framework based on time use. Everybody has 24 hours a day and must spend them all every day. The “user” side of this account involves a choice along several margins, allocating time to paid work, unpaid work in the household, consumption and leisure. The “producer” side of the account also involves several margins, over the standard factors of production (including land, materials and energy, location, and time, as well as capital and labor): what production techniques and combinations of machines, other capitals, nature and energy, ideas and humans are used to deliver what products or services?
Productivity gains may correspond to time saving in production or higher quality in products and services provided – for in addition to the standard, intuitive metric of labor productivity, we should look at the productivity of the other inputs, too, including output per unit of carbon and other resources, and per unit of time.

This is not to argue for throwing away all the current statistics. For instance, a measure of nominal GDP growth and short-term inflation measures will continue to be important for policymakers who need tools for managing demand over the business cycle. Rather, the measures I favor – of an economy’s asset base and of the use of time for either efficiency (in production) or well-being (in consumption and leisure) – speak directly to the motivating question: is there economic progress?
That depends on whether people can lead the lives they want, and what resources they can access to help them do so. Many of the resources any of us needs or wants are collective: clean air, an energy grid, public transport or road networks, broadband, a school system. Such a framework speaks to the need to shift how the economy is understood – in policy and in academic economics – decisively away from seeing society as the sum of individual decisions, or GDP as the sum of individual incomes and spending decisions. Introducing time use and time saving as a criterion similarly shifts the focus for thinking about economic analysis and policy away from markets as the organizing mechanism, and instead toward transaction costs and how institutions are organized.